Plaith
Plaith
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We build AI into how your business runs. · Dubai, UAE

We build AI into how your business runs.

We connect AI to the systems you already use, so it does real work: reading invoices, matching entries, chasing payments, building reports. Designed and built with your team, then handed over. The team you meet at the first call is the same team that lands the final report.

Who we work with.

Established companies and groups of companies across the UAE and the Gulf. We work alongside your finance, service and customer operations teams, inside the processes you already run.

How we work.

Three phases. Diagnose: ten working days, a written read on where the work breaks and what the fix is worth. Build: we design and build the system with your team, inside the week your business already runs. Hand over: we train the owners, document the system, and leave your people running it. A fixed price agreed before work starts. We never run the systems we build.

Eighteen years running digital operations.

Eighteen years in digital operations for consumer brands, including P&G and Coca-Cola. Then a regional conglomerate in East Africa, where the lead partner built and ran a 62-person in-house digital team across six business units, 17 brands and three markets.

That work covered the full stack of group finance and customer operations: e-invoicing across jurisdictions, group reporting, cash management, intercompany reconciliation, bilingual customer channels, and the governance over AI as it entered day-to-day use. That is the same operational pattern we now bring to companies and groups of companies across the UAE and the Gulf, from the outside.

Based in Dubai. Formal digital transformation certifications in progress to match the practice to the discipline.

In-market
18 years
Group estate run
6 BUs · 17 brands
In-house team built
62 people
Base
Dubai, UAE

How we handle your data.

During a diagnostic, Plaith works on sample exports you choose to share. No production system access is needed to produce the report. Files are deleted within 30 days of final report delivery unless you ask Plaith to keep them.

Where an engagement moves to adaptation, system access is scoped, time-boxed and logged. The client controls the window; Plaith provides a written record of what was accessed and when.

Data is handled under the UAE Personal Data Protection Law, and under DIFC or ADGM rules where they apply. Customer identifiers are removed from message samples before or on receipt. For regulated clients, Plaith will sign an NDA before any sample lands.

Where to find Plaith.

Name
Plaith
Base
Dubai, UAE
Legal entity & licence
Being finalised. Email for a current statement.

Ready to look at your own operation?