Service · Content operations
M1Bilingual Content Operations System.
A running content operation set up inside your existing stack. Brand voice trained in, English and Arabic quality assurance, approval routing, distribution, and measurement — all as one system, not a stitched-together workflow.
Outcomes
What changes when the engagement lands.
Brand voice at first draft
Content ships on-brand and on-tone in first draft. Editing shifts from rewriting to polishing.
Arabic quality without a review cycle
Native-grade Arabic output with dialect and term consistency, checked before it reaches the reviewer.
Approvals that move
Content moves through the approval chain in hours, not days. No queue rot, no missed campaigns.
Measured, not assumed
Distribution and performance instrumented. Every piece of content links to a measured outcome.
Deliverables
What's in the engagement.
A production-grade content operation set up inside your existing stack — brand knowledge and voice trained into the system, approval routing, Arabic quality assurance, versioning, distribution, and measurement.
Brand and voice training
Your brand knowledge, voice profile, and reference exemplars trained into the operating system.
Bilingual production pipeline
English and Arabic drafting, with QA layers for both. Dialect handled per your target market.
Approval routing
Reviewer chain, versioning, and change tracking configured for how your team actually works.
Distribution and measurement
Publishing integrations for your channels. Reporting on what shipped, what moved, and where.
How we deliver
Fixed scope. Named phases. Duration on the cover.
The engagement is priced against the outcome, not open-ended hours. Every phase has a duration, a named deliverable, and a check-out.
Total duration6 to 12 weeks setup, then managed
Sales cycle4 to 8 weeks from enquiry to signed
- 011 to 2 weeks
Discovery
Content audit across surfaces. Voice interview with the brand owner. Workflow mapping.
- 023 to 6 weeks
Build
Brand and voice training. Bilingual QA layer. Approval flow build. Channel integrations.
- 032 weeks
Pilot
Run the operation against a live campaign. Tune against real feedback.
- 04Ongoing
Handover and manage
Documented handover to your team. Optional managed retainer for tuning, extension, and governance.
Built for
Buyers this engagement fits.
Typical buyer
CMO, Head of Content, Head of Brand
Consumer brands running English and Arabic
You publish in both languages and lose time in translation review. The system eliminates the second-pass step.
Content teams scaling volume without scaling headcount
Output demand is up, budget is not. The operation absorbs the volume without requiring new hires.
Brands where consistency has become the bottleneck
Every channel sounds slightly different because every channel has a different author. The system unifies them.
Related services
Where this leads next.
Marketing AI Value & Operating Audit
What you already run, what it's costing, what to keep, cut, or add.
AI Visibility (GEO) Baseline & Programme
Measured visibility across defined prompts and models. Programme to move it up.
Conversational AI Service-Intent Audit
Highest-volume customer journeys mapped, deflection and conversion sized, scope defined.
Talk to us.
45 minutes on your operation and the engagement you have in mind. No pitch, no deck.
Lead intake
Request a briefing
A 45-minute call. No pitch, no deck. We ask the questions we'd ask a Discovery client and tell you honestly whether this is the right next move.