Service · Assessment
M0FlagshipMarketing AI Value & Operating Audit.
A structured read of every AI tool your marketing team runs, what it costs, what it produces, and where the highest-return improvement lands next. Delivered as a prioritised keep/cut/add plan the CMO can act on.
Outcomes
What changes when the engagement lands.
Honest tooling map
Every marketing AI tool in use, what it's spent on, what it produces, and whether it belongs in the next quarter's stack.
Governance gap read
Where policy, access, or usage is unmanaged today. Clear picture of the risk before it becomes an incident.
Prioritised use cases
A ranked list of AI opportunities inside marketing, sized by effort, impact, and readiness.
Ninety-day plan
Sequenced next moves: what to keep running, what to retire, what to pilot next. Written for the executive team.
Deliverables
What's in the engagement.
A structured pass over your marketing AI estate — tools, usage, spend, workflows, and governance — delivered as a keep/cut/add plan with prioritised use cases.
Tooling inventory
Every AI tool your marketing team uses today, with owner, spend, and function.
Usage and spend read
What each tool actually gets used for, what the spend is against outcome, where the overlap sits.
Governance baseline
Policy, access, and workflow review. Where AI is being used unsupervised.
Prioritised opportunity map
Use cases ranked by effort, impact, and readiness. Documented for the CMO to sign off.
How we deliver
Fixed scope. Named phases. Duration on the cover.
The engagement is priced against the outcome, not open-ended hours. Every phase has a duration, a named deliverable, and a check-out.
Total duration1 to 2 weeks
Sales cycleShort — 2 to 4 weeks from enquiry to signed
- 01Day 1
Kickoff
Executive interview. Access to tools, spend records, workflow samples.
- 02Days 2 to 6
Discovery
Interviews with marketing operators. Tool-by-tool walkthrough. Usage data pull. Governance and access review.
- 03Days 7 to 9
Analysis
Opportunity ranking. Cost modelling for the top three. Sequence design against team capacity.
- 04Day 10
Read-out
Written plan delivered. Executive read-out session. No commitment to further engagement.
Built for
Buyers this engagement fits.
Typical buyer
CMO, Head of Digital, Head of Marketing Operations
CMOs whose AI spend outgrew their oversight
You bought tools by team, by project, by trial. Now you can't answer what any of it costs or does. This is the audit that answers.
Boards approving a marketing AI budget
The board wants a clear read on what's already running before they approve more. The audit gives that read, from an outside operator, in two weeks.
New Heads of Marketing inheriting an AI stack
You've just landed the role. You need the honest state-of-play before you commit to any direction. Start here.
Related services
Where this leads next.
AI Opportunity Audit
Structured pass over the operation. Prioritised opportunity map. Costed business case for the top two or three.
Bilingual Content Operations System
A running content operation. English and Arabic. Brand voice, approvals, distribution, measurement.
AI Visibility (GEO) Baseline & Programme
Measured visibility across defined prompts and models. Programme to move it up.
Talk to us.
45 minutes on your operation and the engagement you have in mind. No pitch, no deck.
Lead intake
Request a briefing
A 45-minute call. No pitch, no deck. We ask the questions we'd ask a Discovery client and tell you honestly whether this is the right next move.